On the other hand, experience appeals to value-oriented clients. Their wisdom tells them that a skilled professional saves time, headaches and, yes - money!

"How's that," you say? Simple. Here are a couple of the classic obstacles encountered by those who base their decision on price alone; rather than total value.

• A writing job that is supposed to take only a week, turns into several. Valuable time is wasted as drafts fly back-and-forth and little is accomplished. This has a negative ripple-effect on other projects that may be waiting for your tardy content to begin working for your company. I see this happen a lot.

• If you have a business website, low conversion rates from crummy content make your entire investment a waste of money. Even if you get high SEO placement and lots of visitors, you still haven't made a compelling case for customers to do business with you. Then they leave. And you lose.

Did you meet your sales projections with those vital collateral marketing packages, case studies or white papers? Cheap content written by a $5 per-page writer never delivers the ROI you need. One page of finely-crafted content that costs - for example - $100, and delivers results; is worth more than 25 $5 pages of word pablum that only embarrass you.

Publicom's rates are neither expensve or cheap. They live somewhere in the middle. But the quality is excellent. And that means you get $OLID VALUE.

“What is a cynic? A man who knows the price of everything and the value of nothing.”