| "If writing is a precise form of communication, it must be treated like a precision instrument." |
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--Theodore M Bernstein |
Online Writing
Today, a portion of Publicom-USA's content development services surround well-written, inspirational and SEO-optimized web content, along with promotional reinforcement via Social Media and Blogs. Online content usability consultation is also available upon request.
Publicom-USA's view of online commerce is organic: not static or "cookie cutter." Content is king on the web, in Blogs or through the exploding Social Media.
If prospects can easily find your online presence via successful SEO, but the content is ineffective and the visitor quickly leaves, what good is that great (and expensive) search return? Good SEO gets impressions. But quality content keeps visitors and produces the results you need. Anything short is pointless. And all you're doing is throwing good money after bad.
Selected Web Engagements
Price Benowitz: 2014-2015: Duties - Content Development
Develop online SEO content (web & blog) for Virginia, Washington DC, Maryland & Pennsylvania Criminal Defense and Civil Litigation law firm. Five principals and several affiliated attorneys throughout the entire region. This involved creating new and rewriting existing copy for over 1,500 unique landing and information pages throughout this firm's multiple domain presences.
Superior Document Services: 2012-2013: Duties - Content Development
Retained by the CEO of this legal support service provider to not only develop new content, but also to consult the incumbent Web Design team on strategies to improve the website's usability.
Grossman Law Office: 2011-2012: Duties - Content Development
Created over 1.5 million words of SEO-friendly content (terms and phrases) for this law firm with offices in over 25 cities in the Southwest.
Science Seed: 2010-11: Duties - Content Development & Usability Consult
Created content for two web sites. Also rewrote and updated executives' Linkedin Profiles. This link takes you their secure domain (registration required). But I can supply PDF's of the site's web pages if you will request them.
ARO/BPO: 2006-2012: Duties - Content Development & Usability Consult
Primary development in 2006: five updates in the ensuing years. This client is also listed on the publishing portfolio page
Sumow: 2010-2012: Duties - Content Development
Created all initial content for this Indian client. It has since been eclipsed by the labor of "commodity writers" though much of the original About Us, FAQ and Why Do Business? sections remain largely unchanged.
Legacy
Much of Publicom-USA's new millennium media philosophy is influenced by Usability guru Jakob Nielsen: and has been since first meeting him (and other pioneers) 20 years ago. We strongly suggest that all prospects visit his Useit Web Site.
Armed with this intelligence, Publicom-USA began serving such clients as Compaq, Audionet (and its progeny - broadcast.com, ne: Yahoo broadcast) HCA Architects, Tom Thumb/Randalls regional grocers, Mobil Oil and Atlantic Financial Group (to name a few). The larger engagements involved facilitating these corporations' entry into the world of Internet commerce; then consultion as they established their in-house Internet marketing operations to create the powerful presences you see from them today.
The smaller firms typically outsourced - to Publicom-USA - website design, maintenance and management services to enable their ongoing Internet communication presences.
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